Visual customization: Diversity in color preferences in the automotive interior and implications for interior design (2024)

Wagner, A.-S., Kilincsoy, U. (2018). Visual customization: Diversity in color preferences in the automotive interior and implications for interior design. Color Research and Application, 43(4), 471-488. https://doi.org/10.1002/col.22218

Wagner, Alexa-Sibylla ; Kilincsoy, Umit ; Vink, Peter. / Visual customization : Diversity in color preferences in the automotive interior and implications for interior design. In: Color Research and Application. 2018 ; Vol. 43, No. 4. pp. 471-488.

@article{775d8da265a9405c9731472a7ce2694e,

title = "Visual customization: Diversity in color preferences in the automotive interior and implications for interior design",

abstract = "Evolving multimodal mobility needs influences established human–product relationships and requires a deeper insight into color preferences for car interiors. Hence, a study was conducted in which 204 members of a web contest created 1,265 designs. After a peer-evaluation process, 53 most-appreciated and 34 least-preferred interior color compositions were identified and compared to identify patterns in color choices. Besides, visual lightweight design by layering of large interior components such as the seat, a modest use of color and patterns accompanied by repetition and the framing of the entire interior to create a feeling of spaciousness were found. Additionally, differences in the type of color between most and least favored color designs were found. Brown and beige occur more frequently among the top- than the worst-rated designs. Larger surfaces are favored in lighter hues and smaller components in darker hues.",

keywords = "color harmony, color preferences, interior car design, materialistic appearance, visual perception",

author = "Alexa-Sibylla Wagner and Umit Kilincsoy and Peter Vink",

year = "2018",

doi = "10.1002/col.22218",

language = "English",

volume = "43",

pages = "471--488",

journal = "Color Research and Application",

issn = "0361-2317",

publisher = "John Wiley & Sons",

number = "4",

}

Wagner, A-S, Kilincsoy, U 2018, 'Visual customization: Diversity in color preferences in the automotive interior and implications for interior design', Color Research and Application, vol. 43, no. 4, pp. 471-488. https://doi.org/10.1002/col.22218

Visual customization: Diversity in color preferences in the automotive interior and implications for interior design. / Wagner, Alexa-Sibylla; Kilincsoy, Umit; Vink, Peter.
In: Color Research and Application, Vol. 43, No. 4, 2018, p. 471-488.

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - Visual customization

T2 - Diversity in color preferences in the automotive interior and implications for interior design

AU - Wagner, Alexa-Sibylla

AU - Kilincsoy, Umit

AU - Vink, Peter

PY - 2018

Y1 - 2018

N2 - Evolving multimodal mobility needs influences established human–product relationships and requires a deeper insight into color preferences for car interiors. Hence, a study was conducted in which 204 members of a web contest created 1,265 designs. After a peer-evaluation process, 53 most-appreciated and 34 least-preferred interior color compositions were identified and compared to identify patterns in color choices. Besides, visual lightweight design by layering of large interior components such as the seat, a modest use of color and patterns accompanied by repetition and the framing of the entire interior to create a feeling of spaciousness were found. Additionally, differences in the type of color between most and least favored color designs were found. Brown and beige occur more frequently among the top- than the worst-rated designs. Larger surfaces are favored in lighter hues and smaller components in darker hues.

AB - Evolving multimodal mobility needs influences established human–product relationships and requires a deeper insight into color preferences for car interiors. Hence, a study was conducted in which 204 members of a web contest created 1,265 designs. After a peer-evaluation process, 53 most-appreciated and 34 least-preferred interior color compositions were identified and compared to identify patterns in color choices. Besides, visual lightweight design by layering of large interior components such as the seat, a modest use of color and patterns accompanied by repetition and the framing of the entire interior to create a feeling of spaciousness were found. Additionally, differences in the type of color between most and least favored color designs were found. Brown and beige occur more frequently among the top- than the worst-rated designs. Larger surfaces are favored in lighter hues and smaller components in darker hues.

KW - color harmony

KW - color preferences

KW - interior car design

KW - materialistic appearance

KW - visual perception

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U2 - 10.1002/col.22218

DO - 10.1002/col.22218

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JO - Color Research and Application

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Wagner AS, Kilincsoy U, Vink P. Visual customization: Diversity in color preferences in the automotive interior and implications for interior design. Color Research and Application. 2018;43(4):471-488. doi: 10.1002/col.22218