Chick-fil-A tests mobile collection routes
Chick-fil-A has launched a dedicated pickup lane for mobile orders, according to company news.
“The drive-thru expressway is a game-changer for our busy customers and our team members,” said Jonathan Lassiter, Senior Onboarding Manager for the Service and Hospitality Team at Chick-fil-A. , in the press release.
Lassiter said the move is designed to help customers get around the drive-thru quickly by dedicating one of our drive-thru lanes exclusively to picking up mobile orders, creating a simpler experience for customers ordering. on the Chick-fil-A app on the go.”
The Drive-Thru Express lanes are in their initial testing phase in about 60 restaurants across the country. The partially or fully dedicated lane allows customers ordering on the mobile app to bypass the traditional drive-thru line to pick up their orders. Customers choose a restaurant and, if available, select “Drive-Thru Express” as their destination, then place an order. When they arrive at the restaurant, they follow the signs for the express lane, use the app to scan a QR code in the dedicated lane, then stop to receive their order.
If successful, Drive-Thru Express could roll out to more locations in 2023.