Creative Realities|Reflect Announces Winter ’22 Release with New Product Availability and Key CMS Software Enhancements

Combined Company Shares Latest Software and Product Updates After Merger Closes

LOUISVILLE, Ky. & DALLAS, March 8, 2022 /PRNewswire/ — Mirror Systems, Inc.a leader in digital signage solutions and now part of Creative Realities, Inc.announced its Winter ’22 software release on Tuesday morning, which includes general availability of new products and a range of enhancements to help enterprise customers deploy world-class digital experiences.

(PRNewsfoto/Creative Realities, Inc.)

Today’s release follows the closing of the merger between Reflect and Creative Realities and just weeks after the companies celebrated their gain of the first joint account.

Below are some of the improvements included in the Winter ’22 update.

Non-contact production version
Reflect Zero Touch – an innovative new approach to interactive experiences – was first introduced as a idea last summer, and the company is pleased to announce that it is now available for production deployment. Zero Touch can turn any screen into an interactive digital signage experience via a scannable QR code that controls the screen. Users can browse content, enter information, and even make purchases from their personal mobile device.

For organizations that want to deliver more engaging interactive experiences, but struggle with expensive touchscreen installations or screen cleaning issues, Zero Touch offers a cost-effective and secure way to engage and immerse users. Zero Touch also enables brands to extend the digital experience to the user’s mobile device even after leaving the proximity of the big screen, providing greater marketing reach and engagement opportunities.

Mobile user interface (UI) for Reflect Xperience
Launched in January 2021, Reflect Xperience is a reinvented way to access and use ReflectView, the premier platform for enterprise-class digital signage. Reflect Xperience enables brands to maintain centralized control of their digital signage content programs, while allowing individual users to easily and quickly schedule content specific to their location, easing the burden on content creation teams, improving local appeal of content programs and ensures consistency across locations. .

Reflect Xperience’s new mobile user interface makes scheduling faster, easier and even more intuitive by allowing any authorized user to update and schedule content directly from their mobile device.

Android media player support
ReflectView has long been the leading digital signage solution for Windows and BrightSign media players, and the company has now extended its reach to support Android media players. In addition to the vast majority of client applications using BrightSign and the range of specific applications for Windows media players, Android player support now allows customers to take advantage of system-on-chip solutions offered by major manufacturers. such as ELO and NEC. .

Customers can now deploy any combination of these three hardware platforms using ReflectView, benefiting from the industry’s most feature-rich, scalable and flexible digital signage platform.

“This opportunity highlights a beneficial expansion of our work with key partners like BrightSign,” said Lee Summers, former CEO of Reflect and now a member of the leadership team, as president of media and ad technology for the new company. “This new capability allows us to deploy BrightSign, or even Windows player solutions, in environments where customers have a legacy investment or also need to support Android players. Without Android support, Creative Realities and BrightSign may be blocked. these opportunities.”

Improved API support
The company continues to enhance its industry-leading network monitoring functionality with the addition of new device information APIs. These new API enhancements support calls to endpoints to periodically retrieve device state information, such as disconnected screens and various communication data from media players, including online state /offline, expired content and content read errors.

This approach dramatically reduces the amount of data needed to discern network status and identify endpoints that need attention. Additionally, these APIs allow IT managers to easily add performance insights from their digital signage network to existing monitoring tools, such as Power BI, further simplifying and optimizing network management.

“Reflect’s proven ability to consistently bring new and innovative features to enterprise digital signage customers is just one example of why merging our two companies made such sense” , said Rick Mills, CEO of Creative Realities. “The combination of Reflect’s world-class software capabilities and Creative Realities’ deployment and authoring services enables us to deliver exceptional value to our joint customers for many years to come.”

About Creative Realities, Inc.
Creative realities helps customers use the latest omnichannel technologies to inspire better customer experiences. The company designs, develops and deploys customer experiences for enterprise networks and actively provides SaaS and recurring support services in various vertical markets, including but not limited to automotive, ad networks, clothing and accessories, convenience stores, catering/QSR, game rooms, theater and stadium. The company operates through North America with active installations in more than 10 countries.

About Think
Now part of Creative Realities, Reflect provides powerful, cost-effective digital signage platforms and solutions, helping organizations create engaging experiences that engage staff and keep customers coming back for more. Reflect provides everything brands need, including strategy, creative services, robust ad traffic and content management systems, and media sales, all backed by the market leader. ReflectView and AdLogic software platforms.

Caution Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, and includes, among other things, discussions of our business strategies, product launches, future operations and capital resources. Words such as “estimates”, “projects”, “expects”, “anticipates”, “anticipates”, “plans”, “intends”, “believes”, “seeks”, “may” , “will”, “should”, “future”, “propose” and variations of these similar words or expressions (or negative versions of these words or expressions) are intended to identify forward-looking statements. Forward-looking statements do not constitute not guarantees of future performance, conditions or results. They are based on the opinions, estimates and beliefs of management as of the date such statements are made, and are subject to known and unknown risks, uncertainties, assumptions and other factors, many of which are beyond our control, that may cause actual results, level of activity, performance or achievements to differ materially from those expressed or implied by such forward-looking statements. of these risks are discussed in the section “Factor rs” contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2021 and the Company’s subsequent filings with the United States Securities and Exchange Commission. Important factors, among others, that may affect actual results or results include: our ability to effectively integrate Reflect’s business operations, our customer retention strategy, growth, product development, market position , financial results and reserves, our ability to execute our business plan, our ability to retain key personnel, potential litigation, supply chain shortages and general economic and market conditions affecting on demand for our products and services, including those resulting from the COVID-19 pandemic. Readers should not place undue reliance on forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

(PRNewsfoto/Creative Realities, Inc.)

(PRNewsfoto/Creative Realities, Inc.)



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