Flipkart Makes Design Changes to Its Mobile App, Targets New Users and Aims for Expansion
Flipkart refreshed the design of its mobile app to improve the user experience to make it more intuitive and easy to navigate. With millions of newbie internet users exploring e-commerce not only from metros but also from Tier 2 and Tier 3 cities, it was imperative to create a user experience that meets the diverse needs of users.
As part of the design overhaul process, Flipkart has introduced design changes that will enable navigation between different categories of products and services and make the experience intuitive for millions of diverse customers.
To help new customers exploring groceries online for the first time and as Flipkart expands grocery availability to 1,800 cities, a separate, more prominent tab is available for groceries on the home page. reception under the new design.
Improved design changes are based on user design principles of consistency, predictability, ease of use and helped create a people-centric app design.
According to Flipkart design experts, a key part of providing an intuitive user experience is creating simple information architecture and common patterns that allow users to discover and navigate logically on a mobile device. This is important, especially for new internet customers, so that they can seamlessly navigate the app to discover and find products with no learning curve.
With the newly redesigned app, users will be able to switch between shopping through the homepage, browsing different categories, viewing notifications and past orders, and finishing their purchases in the cart, all within bottom navigation.
Bharath Ram, Vice President, User Activation and Retention at Flipkart, said, “User experience and design is a crucial part of delivering a holistic e-commerce experience to existing and new customers on the Internet, and we at Flipkart are committed to building a simple and intuitive experience for them. A multidisciplinary team of designers, researchers, product managers and engineers worked together to create the new design, which provides an updated user experience of our mobile app with a simplified navigation framework and a host of other design to enable easy category discovery and seamless navigation on the platform, simplifying the e-commerce journey for customers. The introduction of the Grocery tab on the homepage is one of those design upgrades that will allow customers quick access to a category that is very important in everyone’s life and is in line with the rapid expansion of Flipkart’s grocery presence across the country. »