Jaguar Land Rover offers what3words navigation
NAVIGATING across the vastness of Australia can be problematic if you rely on mobile phone connectivity due to terrain and distance related dropouts. This is not a problem in newer Jaguar or Land Rover vehicles equipped with the latest what3words (w3w) technology which provides precise and precise navigation even in the most remote locations.
Current Jaguar Land Rover (JLR) owners can also avail of the system free of charge and remotely over the air if their vehicle is fitted with the Pivi Pro infotainment system.
JLR is the first automaker to integrate w3w global location technology into vehicles already on the road through an over-the-air (SOTA) software update feature. A geolocation system, w3w divided the globe into a grid of three-by-three-meter squares, and gave each a unique combination of three words: a what3words address.
Using “always-on” technology, which works without the need for mobile connectivity, new and existing customers can navigate to any specific location in the world using just three words.
“This world-changing technology is all about simplification, giving our customers a seamless, modern luxury experience that means they can find their way anywhere in the world without having to worry about connectivity,” said Mark, JLR navigation product owner and digital product platform specialist. Carter.
“The partnership with what3words, made possible by HERE Technologies, further highlights our advanced SOTA (over-the-air software) capability that allows us to offer always-on, always-connected services.
It’s part of the latest SOTA upgrade being offered to customers this year, following the previous update that gave more than 200,000 owners of existing Jaguar and Land Rover vehicles access to Amazon Alexa.
In total, Jaguar Land Rover has performed over 1.3 million vehicle-level updates and over three million engine control unit updates as part of its always-on, always-connected capability , providing modern luxury and convenience to customers.
Once updated, the system allows customers to enter what3words addresses directly into the navigation bar of the Pivi Pro infotainment system. The integration was carried out by HERE Technologies, JLR’s navigation partner for 25 years.
HERE’s end-to-end connected driving services include turn-by-turn guidance, real-time traffic, and on- and off-street parking that enable a personalized experience, intuitively guiding drivers through their journey.
“Over the years of working with Jaguar Land Rover, we have gained a deep understanding of their innovative thinking and technical requirements, through which we have been able to create industry-leading navigation solutions,” said the general manager and senior vice president of HERE Technologies. Gino Ferru.
“This is the final step in our partnership: bringing what3words to Jaguar and Land Rover vehicles globally.”
Chris Sheldrick, co-founder and CEO of what3words, said: “This partnership makes it easy and comfortable for you to get to the exact destination of your next adventure. Jaguar Land Rover has recognized the benefits our innovative technology brings to those on the road. Our partnership with HERE Technologies has made this possible.
What3words Integrated is available in all new and existing Jaguar and Land Rover vehicles equipped with the advanced Pivi Pro infotainment system.