Reddit app redesign adds Discover tab to find communities, new navigation – TechCrunch

Reddit today launches the first major change to its mobile app in more than two years with the addition of a new Discover tab, offering personalized recommendations, as well as a revamped navigation system that includes new Community and Profile menus. where users can quickly access and reorder their subscriptions or access their profile settings.

The company said it heard from users that they wanted a better way to explore their interests, which prompted the decision to introduce the Discover tab.

Reddit now has more than 100,000 active communities, but many of them are still underexposed, he notes.

“The big problem we’re really trying to solve here is that it can be difficult to find subreddits and communities that you want to develop a deep connection with,” says Jason Costa, Product Manager for Content and Communities. from Reddit. “Maybe something pops up in Reddit Search or Google Search… but it can take some work. It’s not always the easiest thing to do. We recognize that – so we wanted to create a new surface to make it easier the discovery of lesser-known communities,” he said.

The new Discover tab will now be placed immediately to the right of the home button on Reddit’s mobile app for iOS and Android. In this section, you’ll be presented with a visually appealing vertical feed of subreddit (community) recommendations, either based on popularity, if you’re a brand new Reddit user, or based on your engagement patterns, if you are an existing user.

Specifically, Reddit will consider things like what subscriptions you already have and where you spend the most time, when making its recommendations. For example, if you subscribe to many baseball subreddits and hang out in multiple football subreddits, the app may recommend other sports communities. If you’re a new user, Reddit will make popular community suggestions until it gains some more signal about your interests.

Picture credits: Reddit

What Reddit won’t do, however, is leverage any sort of understanding of user demographics — like age, location, or gender — for its recommendations.

When you scroll down the Discover tab, you’ll see photos, GIFs, and videos in small rectangular or square boxes overlaid with the name of the community they represent. This choice to use rich multimedia aims to bring more “sight, sound and movement” to the often text-heavy Reddit app, Costa says. The new feature will also allow you to refine your suggestions as you go by long-pressing a tile and then selecting options such as show me more of this content, show me less of this content and hide this content.

At the top of the new section are high-level categories – like tech, animals, sports, history, hobbies and more – so you can directly explore areas beyond your interests. current.

Not all communities will be featured on the Discover page, we understand.

Costa tells TechCrunch that the company will not recommend any NSFW community, based on its Community Content Tag rating system. It also won’t suggest a community that was banned or quarantined at some point, as that’s a signal that it may not be appropriate for such a broad recommendation.

The move would prevent Reddit’s most controversial communities from gaining traction, even if they don’t reach the point of demanding a ban — like the bans enacted on Trump-supporting communities The Donald and r/donaldtrump in previous years.

Picture credits: Reddit

Ultimately, Reddit hopes the new Discover tab will help users find more communities to subscribe to, leading them to launch the Reddit app more often and engage with more content. This, in turn, could help improve Reddit results. In testing the previous month with a small subset of users, Reddit found that one in five people had joined at least one new community after using the Discover tab.

The new tab isn’t available on the web at this time, as Reddit will instead focus on the 70% of its user base who interact with its service through the mobile app (55% iOS/45% Android) or the mobile web, versus the 30% who use Reddit on the desktop.

The addition also forced Reddit to rethink its navigation, as the tab replaces the subscription tab that was previously in the bottom navigation bar. Now subscriptions are integrated into the new Community menu on the left, where they can be sorted and customized. This Community Drawer will now include four sections: Entry Point Moderation; “Your communities”, for your subscriptions; “Following” for users you follow; and the “r/all” entry point.

On the right side, a new profile drawer will allow users to access and customize their profile.

The new features are now rolling out to Reddit’s global userbase of 54 million daily active users across iOS and Android.

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