Rosie launches her first private label mobile app for independent grocers

Rosie, the industry-leading online grocery shopping platform for local retailers and wholesalers nationwide, announced the launch of its first retailer-branded mobile app for independent grocers. The first retailers to launch on Apple and Google Play stores with their branded app are Crop’s Fresh Marketplace, a single store operator located in Pennsylvania, and Gerrity’s Supermarkets located in Pennsylvania with nine locations. Rosie is set to launch 75 additional grocery stores by the end of the first quarter with her new white-label mobile app solution.

“We couldn’t be more excited to extend the Crop experience and brand to mobile shoppers with Rosie’s help,” said Chad Cropper, COO of Crop’s. “Our customers love the convenience of shopping from their phone, and now we can deliver our signature experience in a way that’s familiar to them.”

Rosie’s private label apps are designed for independent grocers, designed to be operated and managed by local grocers, not software developers. This allows independent retailers to maintain control over their brand throughout the omnichannel shopping experience, from store to office, and finally, mobile.

“We’ve found that over 50% of customers who shop on Rosie’s e-commerce sites do so on mobile, and conversion rates are three times higher than on desktop,” said Dave Makar, Chief Rosie’s clientele. “We believe it’s time for retailers to embrace their own mobile option for their shoppers, and Rosie is giving them the tools they need to take full ownership of e-commerce while putting their brand first.”

These retailer-branded mobile apps will allow independent retailers to:

  • Offer their customers an app in a familiar brand image without requiring experience in app development or coding
  • Reach customers with mobile marketing and digital merchandising tools
  • Integrate with current partner systems including point of sale, loyalty, e-commerce, and more.

“Retailer-branded mobile apps will pave the way for Rosie to establish itself as the digital front-end of grocery shopping. Our products are open to independent retailers who want to effectively run the digital side of their business on modern technology. Now Rosie meets the mobile needs of these retailers and gives them the competitive edge they need,” said Nick Nickitas, Founder and CEO of Rosie.

In early 2021, Rosie completed a $10 million Series A funding round, enabling the team to introduce new tools to enhance the buyer and retailer experience, launch new products to deliver a journey seamless omnichannel to home, in-store, or on-the-go shoppers, invest more in monetization opportunities to increase retailer profitability, and recruit the best and brightest talent to accelerate product development.

For more information:
Jenna Irish
Email: [email protected]

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