Taco Bell Go Mobile Drive

I visited a place in the suburbs of Rochester, New York, less than a week after it opened.

Taco Bell sign illuminated at night.

Mary Meisenzahl / Insider


Parking spots near the entrance have been marked for customers to pick up mobile orders inside.

Taco Bell Go Mobile Parking

Parking spaces for mobile orders.

Mary Meisenzahl / Insider


Customers can enter and retrieve orders from a shelf, similar to the model at Chipotle and other fast-casual chains.

Taco Bell Go Mobile parking lot

Parking for mobile orders.

Mary Meisenzahl / Insider


Other places were reserved for delivery drivers, which many fast food chains and even casual restaurants have implemented.

Taco Bell Go Mobile reserved delivery parking

Parking for delivery drivers.

Mary Meisenzahl / Insider


The remaining parking spaces were used to advertise the Taco Bell app and try to recruit new recruits.

Taco Bell Go Mobile parking lot

Parking spaces for mobile orders.

Mary Meisenzahl / Insider


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