The Accademia Museum launches a mobile application

The Academy Museum of Motion Pictures announced a partnership with Bloomberg Philanthropies on Wednesday, noting that funding from Bloomberg Philanthropies has supported the development of the museum’s digital engagement platforms – including its website, online archive and a new app. mobile.

According to the Academy Museum of Motion Pictures, digital engagement platforms are designed to both enhance the visitor experience on-site and provide access to global audiences off-site. In the online portal, for example, users can access details of exhibitions, film screenings, a historical timeline of the Oscars and more. The online experience also includes digitized archival content and detailed highlights from the Academy Museum’s permanent collection, including the Tyrannosaurus rex dinosaur entry device used for “Jurassic Park” (1993).

The announcement of the partnership is accompanied by the public launch of the Academy Museum application, available for download on the Apple Store and Google Play. For the museum’s main exhibit, “Film Stories,” the app will include narrated audio tours by Whoopi Goldberg and casting director Kim Coleman. Jacqueline Stewart, artistic director and director of programming at the museum, voiced the main curatorial tour – which will be available in English, Spanish, Mandarin, Cantonese, Japanese and Korean.

Augmented reality (AR) technology will also be supported by the museum’s digital platforms. Visitors will be able to use the Academy Museum app to bring the objects they see in the exhibits to life and, in the future, analyze movie scenes to better understand essential tools like an animator’s desk or multi-camera. -plans. In addition, the app will also feature content via geolocation technology – providing users with interactive maps to connect to key museum locations including the exhibitions, theatres, museum shop and Fanny’s, restaurant and cafe. of the Academy Museum.

“The Academy Museum’s diverse digital platforms provide dynamic ways to experience the collection and learn about the storytellers, image makers and artists who contribute to the world of film,” said Katherine Oliver. , board member of the Academy Museum and media and entertainment. director at Bloomberg Associates, the pro bono consulting firm of Bloomberg Philanthropies.

“The Academy Museum’s digital platforms will be an extension of the dynamic, diverse and immersive experience for museum visitors,” added Bill Kramer, director and president of the Academy Museum of Motion Pictures. “This will both enhance visitors’ experience of the museum and reach a wider audience beyond the museum campus.”

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