Food and beverage applications grow 65% YoY globally as consumers are more cost-conscious and time-pressed
SAN FRANCISCO, June 29, 2022 /PRNewswire/ — data.ai (Previously AppAnnie), the first unified AI company for data, today released its 2022 State of Mobile Food and Beverage Report. Powered by App IQthe industry’s first comprehensive taxonomy, the report found that time spent on restaurant apps grew 65% year-on-year over the past year.
The report also revealed that Food & Drink app downloads reached 1.7 billion in the last year, ending March 2022, up nearly 10% year-on-year. Other highlights include:
- Food delivery and transportation apps remain the largest share of total downloads and sessions across all subgenres, accounting for 57% of total food and beverage downloads globally in Q1 2022. Sessions in delivery and transportation apps of food grew 30% year-over-year to 47 billion global sessions.
- Grocery delivery apps accounted for 25% of all downloads in the first quarter of 2022. They have seen a phenomenal growth of 40% year-over-year. Engagement grew even faster, with total sessions increasing 70% year-over-year to 8.6 billion globally.
- Ultra-fast delivery experienced the strongest annual growth at 266% globally – driven by fast-moving players like Zepto, Getir and Blink.
“Growth in food and beverage downloads indicates the market is ripe for user acquisition, but competition is intensifying. Growth in total sessions shows that consumers are forming habits and mattering more than never on these apps to access great-tasting food – restaurant-quality or home-cooked – at the touch of an app.” said Lexi SydowInsights Manager at data.ai.
App IQ helps analyze in-app functionality. It’s worth noting that data.ai has found that apps that offer consumers the option to choose a “Recurring Order” feature, such as HelloFresh and Instagram, may have unlocked a key to boost engagement and retention.
Diving into demographics, data.ai found that consumer preferences vary widely across key demographics: Food delivery apps top the charts for Gen Z in the States United States, United Kingdom France & Brazilwhile QSR applications rank first Australia and Germany. Meanwhile, Gen Xers and Baby Boomers prefer grocery delivery apps.
See the full report here.
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