World’s largest Greggs opens in Birmingham

Birmingham is an institution when it comes to the food scene. It is the home of Cadbury, has 10 Michelin starred restaurants and has a restaurant where Tom Cruise is said to have eaten two curries at Asha’s restaurant.

Now Birmingham can add another pride to their belt – that of being home to the greatest Greggs in the world.

The collaboration is the first of its kind between Greggs the baker and Primark the fashion retailer to create a unique coffee and shopping experience.

As the Daily Mirror reports, writer and bargain enthusiast Julia Banim visited the world’s largest Greggs. Here’s what she thought of the menu and her shopping experience.

The collaboration appears to be a long-awaited fit for the two high street legends, with Nottingham-based interior designer Philip Watts bringing a fun and energetic feel to what has been described as the “world’s most Instagrammable Greggs.” “.

The doors to Tasty by Greggs officially open at Primark’s giant flagship store on Saturday February 12. However, I was lucky enough to get a pre-launch preview and feel like I can finally officially add the role of ‘influencer dough’ to my CV.



The cafe can accommodate 130 guests in its spacious space

Although Tasty by Greggs cafe is so much more than your average Greggs, the menu will be very familiar to any Greggs fan, with all your favorite treats present and correct – nothing new or different is sold here.

It seems a bit of a shame they didn’t decide to make a limited edition Primark-themed donut or something with bright neon colors to match the playful interior.

Having nothing new to offer to tantalize my taste buds, I opted for a trusty vegan sausage roll followed by a sugar donut, all washed down with a vanilla latte from the original self-service coffee cart. service.

While I know not everyone likes self-service coffee, I personally enjoyed this aspect of the restaurant, which really adds to the relaxed vibe of the place. I can absolutely imagine having “just one coffee” before staying for three.

As large as the cafe and hospitality store is, the sausage rolls and donuts were unfortunately standard size which was, admittedly, another small disappointment. However, this means there is always room to eat more!



Julia Banim is pictured inside Tasty by Greggs
Julia Banim is pictured inside Tasty by Greggs

Being from the North, I’m more than happy to queue outside the small chains of Greggs during rushed lunch break errands. However, Tasty by Greggs brings a whole new dynamic to the beloved bakery experience that I didn’t even know I needed in my life until now.

You’ll also still feel like you’re inside Greggs, though Greggs is viewed through an Instagram filter worthy of an influencer.

Tasty takes things to the next level, accommodating up to 130 people in a spacious and above all very relaxed space.

However, despite its size, Tasty doesn’t have the kind of impersonal, hectic feel that many large street cafes have.

Divided into distinct sections, Tasty has a fun, home-like feel, and you can absolutely imagine dropping in here with your shopping bags to sift through new purchases at your leisure.

Those wanting a summery feel in drizzly February can park in the light and airy Greggs picnic area, which is equipped with picnic benches well suited for weekend catch-ups over beers.

Meanwhile, selfie lovers will be in their element, with the aptly named ‘world’s most Instagrammable Greggs’.

My favorite feature was the cute sprinkled donut swing, surrounded by neon signage and custom designed to show off your latest Primark transport.

I can imagine it will prove popular, so I would definitely recommend sitting at one of the half donut stands nearby while you wait for it to free up.

Just like the chain that’s been bringing Brits back again and again since 1939, Tasty offers a friendly and welcoming experience, while also bringing something a bit new and vibrant – it’s the perfect accompaniment to any serious Primark shopping spree. .

Tasty by Greggs will open at Primark’s Birmingham store at 8am on Saturday 12th February and sits between menswear and womenswear on Primark’s -1 Mezzanine level.

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