Xiaomi and Leica team up for flagship device, Xiaomi 12 Ultra set to launch in July
Xiaomihas partnered with Leicadevelop cameras for its devices.
- The first smartphone with Leica cameras will be launched in July 2022.
- The company is expected to disclose the
Xiaomi 12 Ultra.
Chinese smartphone maker Xiaomi has
confirmed that it has partnered with German camera giant Leica, becoming the latest smartphone company to partner with it after Huawei and Sharp.
Apart from announcing the partnership, the company also confirmed that its first smartphone with Leica cameras will be launched in July 2022. It could be the highly anticipated Xiaomi 12 Ultra which has been rumored for quite some time now.
“This cooperation will give a strong impetus to Xiaomi’s imaging strategy. During the cooperation, from optical design to adjustment of aesthetic orientations, the innovative technologies, product philosophies and imaging preferences of both sides have experienced unprecedented collision and deep fusion,” said Lei Jun. , CEO of Xiaomi Group.
According to Xiaomi, the partnership will include cooperation in optical design, aesthetic orientations and imaging preferences.
Xiaomi isn’t the first Chinese smartphone maker to partner with camera brands. OnePlus has a partnership with Hasselblad and Vivo has partnered with ZEISS. While Xiaomi’s flagship devices are packed with features, cameras have always been one of the shortcomings.
The Xiaomi 12 Ultra is expected to launch in July. Although not much is known about the device, it is expected to be powered by the upcoming Snapdragon 8 Gen 1+ chipset.
“It is an honor to announce the long-term strategic cooperation with Xiaomi today. Leica and Xiaomi are two global premium brands and during this unprecedented deep cooperation process, the two parties have successively worked on aim to offer customers a new era of mobile photography,” said Matthias Harsch, Managing Director of the Leica Group.
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