Jiji wins mobile app of the year in the Shopping & eCommerce category at the 2021 Mobile app & Summit Awards
Jiji Kenya, an online marketplace, won the Mobile App of the Year in the Shopping and E-Commerce category. The award was presented to Jiji at the 2021 Mobile App and Summit Awards gala held at the PrideInn Hotel in Westlands.
The annual awards recognize and celebrate best practices in the design, animation and user experience of mobile applications in various categories. These include news, entertainment, shopping and e-commerce, agricultural technology, travel, health and lifestyle, education, games, social services and communications, transportation and shopping. logistics, gambling, food and drink.
Jiji beat other nominees in the category including Jumia, Kilimall, Skygarden, Naivas, Avechi and Masoko to win the award for best mobile shopping and e-commerce app in Kenya.
According to the UNCTAD Electronic Commerce Index report, Nigeria, South Africa and Kenya account for more than half of online shoppers in Africa. Even though formal retail penetration in Kenya is ranked at 30%, the fraction of Kenyans buying online was only 0.5%, and this figure is expected to increase. The use of applications in e-commerce has found a rapid entry into the market and is playing a vital role in the advancement of online shopping. Customers can now use apps to purchase goods and services such as food, clothing, vehicles, real estate, and more.
Speaking after receiving the award, Grace Gikonyo, Public Relations Manager at Jiji Kenya, said: “We are honored to receive this award. This shows how much users have trusted our platform and the recognition of the effort we have made to ensure that they can get a variety of products and services on our platform with just one click while having the possibility of becoming entrepreneurs without having to have a physical business.
This is the third award Jiji has received this year, after being voted best classifieds website at the Digital Tech Excellence Awards in November.