UK Athletics launches new website and mobile app – UK Athletics

LEXINGTON, Ky. — The University of Kentucky Department of Athletics, in conjunction with JMI Sports and WMT Digital, has unveiled its new website and mobile app.

The new and improved version of UKathletics.com features a mobile-friendly design and maintains the same look on mobile and desktop. The new official UK Athletics app, where season ticket holders will access their mobile tickets, has several new features for users to take advantage of.

The new UK Athletics mobile app is designed to provide the best possible user experience, especially on matchdays. In addition to accessing mobile tickets, fans will be able to use a number of other features to enhance their experience. Fans who can’t attend games will be able to be part of the matchday excitement through the app.

The new UKathletics.com site and the official UK Athletics app have also been designed for the BBNIL era. Each team’s roster page along with student-athlete biographies feature a media-rich breakdown of each athlete’s background and story, in addition to easy access to student-athlete social media handles, helping to improve opportunities and brand visibility.

The one-stop-shop for the BBNIL era is ukathletics.com/NIL, the online home for the latest updates, information and resources regarding the NIL space.

“We are very pleased that the Big Blue Nation is seeing our new website and mobile app,” said Tim Letcher, UK Athletics website coordinator. “The mobile-friendly design of these two products will enhance and expand our coverage of all 23 UK college sports.”

JMI Sports has partnered with WMT to provide the digital offerings for UK Athletics.

“JMI Sports is committed to providing best-in-class solutions to our university partners,” said Erik Judson, CEO of JMI Sports. “WMT provides innovative digital platforms that are essential in the dynamic college market. This new platform not only provides an intuitive experience for our fans, but also shares behind-the-scenes stories. We are delighted with our partnership with WMT.

WMT’s platform will help UK Athletics tell their own stories, according to the company’s founder.

“We would like to thank Kentucky Athletics and JMI Sports for their confidence in WMT Digital to bring comprehensive technology offerings to Big Blue Nation,” said Andres Focil, Founder and CEO of WMT Digital. “Their process was both diligent and forward-looking. From the outset, JMI and Kentucky have focused on innovation while enhancing their storytelling and engagement with Big Blue Nation with mobile-first designs and unique ways for platforms to engage users throughout of the year. We look forward to continuing to work with JMI Sports and Kentucky to develop new platforms and features throughout our partnership.

The website and mobile app will continue to roll out more features in the coming months. A number of them will be designed to give users a personalized experience.

The new UK Athletics website retains the same web address, www.ukathletics.com and the mobile app can be found on iTunes or the Google Play store by searching for ‘UK Athletics’. Current iPhone users only need to install an update to see the new app. Android users will need to delete the current version of the UK Athletics app and download the new app from the Play Store.

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